SimpleLexi's Two-Tool Approach

Three Questions This Post Answers:

  1. Why did the metal building industry need a two-tool solution?

  2. How does separating customer and dealer tools improve sales?

  3. What measurable benefits does this approach deliver?

December 19, 2024

The metal building industry has long struggled with complex design tools that slow down sales and frustrate customers. SimpleLexi's innovative two-tool approach separates customer-facing and dealer tools to streamline the entire process. This separation allows customers to easily design and purchase buildings while giving dealers the advanced features they need. The result is faster sales cycles, higher close rates, and improved customer satisfaction.

SimpleLexi Tools Transform Sales

The metal building industry faces a significant challenge: traditional design tools are too complicated for customers but still lack the advanced features dealers need. These all-in-one solutions try to serve everyone but end up serving no one effectively. Most customers find themselves overwhelmed by the countless options and technical details, leading to abandoned sales and lost opportunities.

SimpleLexi recognized this fundamental problem and developed a revolutionary solution: two separate tools, each perfectly tailored to its user. The customer-facing tool focuses on simplicity and ease of use, while the dealer tool provides the complex features needed for customization and technical specifications. This approach mirrors how people naturally make buying decisions, starting with basic choices before diving into details.

Traditional design tools require extensive training just to create basic designs. Dealers spend hours teaching customers how to use these complex systems, only to find that most customers never log in again. This wastes valuable time and resources while frustrating potential buyers who simply want to visualize their building and get a price.

By separating the tools, SimpleLexi addresses the needs of both groups without compromise. Customers can quickly design their building using a simple, intuitive interface that prevents common mistakes. Meanwhile, dealers have access to all the technical features they need to customize designs and manage their business effectively.

Customer Tool Benefits

The customer-facing tool revolutionizes the buying process in several ways:

  1. Simplified Design Process

    • Limited to 30 pre-set building types

    • Clear color selection options

    • Automatic zip code detection for pricing

    • Prevents common design mistakes

  2. Streamlined Purchase Flow

    • Immediate pricing information

    • Built-in contract generation

    • Digital signature capability

    • Automated deposit processing

  3. Financing Integration

    • Direct connection to Rent-to-Own options

    • Instant qualification process

    • Flexible payment terms

    • Automated paperwork generation

  4. Error Prevention

    • Pre-validated design options

    • Built-in code compliance

    • Automatic specification checks

    • Clear limitation indicators

  5. Time-Saving Features

    • Quick design selection

    • Instant manufacturer matching

    • Automated document generation

    • Immediate next steps

Dealer Tool Advantages

Professional dealers require sophisticated features to manage their business effectively and serve their customers. SimpleLexi's dealer tool transforms how professionals handle metal building sales.

The dealer platform integrates seamlessly with the customer tool while providing the advanced features needed for complex projects. Dealers can access detailed technical specifications, customization options, and project management tools all in one place. This comprehensive approach saves time and reduces the likelihood of errors in the sales process.

The system automatically handles many time-consuming tasks that traditionally required manual intervention. From generating contracts to processing deposits, the dealer tool streamlines operations and reduces administrative burden. This automation allows dealers to focus on what they do best: selling buildings and growing their business.

Modern customers expect fast responses and instant pricing. The dealer tool makes this possible by providing real-time quotes and automated follow-up processes. This speed and efficiency give dealers a significant competitive advantage in today's market.

Sales Process Enhancement

  1. Lead Management

    • Automated lead capture from customer tool

    • Instant notification system

    • Lead scoring and prioritization

    • Follow-up task automation

    • Integration with CRM systems

  2. Quote Generation

    • Real-time pricing updates

    • Automated material calculations

    • Multiple manufacturer comparison

    • Instant quote generation

    • Digital delivery options

  3. Document Management

    • Automated contract creation

    • Digital signature integration

    • Document storage and organization

    • Version control

    • Audit trail maintenance

  4. Project Tracking

    • Real-time status updates

    • Milestone tracking

    • Automated notifications

    • Customer communication tools

    • Timeline management

  5. Financial Integration

    • Payment processing

    • Deposit management

    • Commission tracking

    • Revenue reporting

    • Financial analytics

Results and Impact

The impact of SimpleLexi's two-tool approach extends far beyond just improving the sales process. This innovative solution has transformed how metal buildings are sold and delivered across the industry. Dealers using the system report significant improvements in key business metrics, demonstrating the real-world value of this approach.

Close rates have increased dramatically as customers find it easier to make purchasing decisions. The simplified customer tool removes barriers to entry and helps buyers feel confident in their choices. This confidence translates directly into faster decision-making and higher sales conversion rates.

The time saved through automation and streamlined processes allows dealers to handle more sales with the same resources. Tasks that once took hours now happen automatically, freeing up valuable time for customer interaction and business development. This efficiency gain directly impacts the bottom line through increased sales volume and reduced operational costs.

Customer satisfaction has also improved significantly. Buyers appreciate the clear, simple process and the ability to make decisions at their own pace. The removal of technical complexity from the customer experience has led to fewer support calls and questions, further reducing the burden on sales teams.

SimpleLexi Data Shows Success

Performance metrics from dealers using SimpleLexi's two-tool approach demonstrate remarkable improvements across all key indicators:

  1. Sales Cycle Duration

    • Average reduction of 65% in time from initial contact to sale

    • Decreased time spent on administrative tasks

    • Faster customer decision-making

    • Reduced time spent on design revisions

  2. Customer Engagement

    • 85% higher completion rate for online designs

    • Increased repeat customer rates

    • More referral business

    • Higher customer satisfaction scores

The separation of customer and dealer tools has proven to be a winning strategy for metal building sales. Dealers can maintain their professional capabilities while providing customers with an easy-to-use interface. This balance of simplicity and power is the key to SimpleLexi's success in transforming the industry.

Key Takeaways

  • SimpleLexi's two-tool approach addresses the distinct needs of both customers and dealers

  • The customer tool simplifies the buying process while preventing common errors

  • The dealer tool provides advanced features without compromising user experience

  • Automation and integration reduce administrative work and speed up sales

  • Dealers report significant improvements in close rates and customer satisfaction

  • The platform's success is demonstrated through measurable performance metrics



Read more from our in house

ai, Software, and Sales experts